Our work

The standard we hold, and how we report results.

LegosTech is a young studio. Rather than borrow credibility we haven't earned, here's exactly what we can show you today: our own production standard, and the framework every client engagement gets published against.

Read this first, because it matters. Everything on this page was produced by us, and none of it is client work. There are no photographs of patients or providers, no invented practice names, no ratings, no testimonials and no performance numbers, because we have not earned any of those yet and a convincing page is worth less to you than an honest one. What you can judge here is the standard: the thinking, the writing and the craft. When engagements complete, real case studies join this page, published with the client's permission and without estimated results.

Video

The format most practices can't produce

Templates, produced by us. No client work shown.

Video is where a freelancer and a phone camera stop being enough. It's also what patients actually stop scrolling for. A provider explaining something clearly is worth more than any graphic.

These are the short formats we build, four to twenty seconds each, cut to loop. They play without sound, because a browser will not make a noise unasked, so every one of them carries its words on screen. In an engagement they carry your colours, your typeface and your clinician's voice. The structure is what transfers.

Every screen inside them is an example and is marked as one. No practice name, no patient, no result, no number. The longer films these are cut from are scripted, voiced, captioned for silent viewing and cut for vertical and square, and video is included from the Growth engagement upward.

10s loop
Path From search to booked. Opens the conversation about the whole path, not one post. Four steps appear along a line, seen, asked, answered and booked, under the words from search to booked, and a line reading four steps, each one owned by a name, above a painted band reading we name the break first.
11s loop
Inspection The stranger's search. Shows a practice what somebody who has never heard of them sees first. A phone shows an example results list of three nearby practices with yours marked, under the words we search like a stranger, and a check reading who appears above you.
12s loop
Inspection The booking, walked. Takes the booking apart on a phone, to the step where it stops. A phone books an example appointment: an afternoon slot is tapped, then confirm booking is tapped, and the button spins without finishing, under the words we book like a patient, and a break reading where it stops gets written down.
16s loop
Finding One break, one fix. The shape of every audit: four checks, then the one thing to fix first. Four rows appear in turn, it arrives, it waits, someone answers, or it goes cold, the last one marked break, then a swipe of paint changes the picture to the words one break, one fix, and the first fix comes with it.
7s loop
Opener The hero opener. The first seconds of a longer film, for the top of a page. A photograph of a clinician at work, with the words we do not guess, we check, and a line under them reading we walk your path the way a patient meets it.
8s loop
End card The close. How every film ends, so the next step is never a guess. The LegosTech mark and the words system first, patient always, above a painted band reading start with a free practice audit, with the address legostech dot com slash audit.

Each clip starts when it scrolls into view and stops when it leaves. The button on a clip stops it and keeps it stopped, and if your system is set to reduced motion none of them start on their own.

Get your free practice audit

The graphics pack

Seventeen pieces, one system

Every piece below was drawn by us from the same set of design tokens, which is why they read as one studio rather than seventeen templates. No photographs, no stock, no invented practices, and no numbers we cannot evidence. Each one names a specific way a practice loses a patient.

A shared inbox is not a workflow. It is a room with no name on the door. An illustrated shared inbox holding 5 items: new enquiry, appointment request, benefits question, follow-up question and cancellation notice. Every row is marked unanswered.
Queue A shared inbox is not a workflow. The lead goes cold while everyone assumed someone saw it.
Where the booking breaks. Select, confirm, arrive. Confirm has no owner. A 3-step path. 1. Select: They pick a time. This works. Marked owned. 2. Confirm: The step with no owner. Marked no owner. 3. Arrive: Never happens. Marked never reached. The path breaks at Confirm.
Path Where the booking breaks. No confirmation. The patient doesn't arrive.
Finding you is not the same as booking you. We map the path from search to booked, and name the break before we change anything. A 3-step path. 1. Find: They search. Your listing appears. This part works. Marked owned. 2. Choose a time: They pick a slot and submit. This works too. Marked owned. 3.
Path Finding you is not the same as booking you. No owner. No follow-up. The patient books elsewhere.
The website is getting visits. The phone is not ringing. Traffic is not the problem. The path from page to action is. Three stages. They arrive: From search, from a post, from an ad. No next step: Nothing on the page asks for the action. No call: They leave and the visit is spent.
Funnel The website is getting visits. The phone is not ringing. Ads pay for a leak nobody has named.
The enquiry goes cold politely. Nobody ignored it. Nobody owned it either. A 3-step path. 1. Lands: It arrives where everyone can see it. Marked arrives. 2. Assumed: Everyone assumes someone else saw it. Marked no name on it. 3. Cools: No reply. No complaint. No record. Marked no record.
Path The enquiry goes cold politely. One name per enquiry is the whole fix.
The post is not the break. People see the post. The system loses them later. A 4-step path. 1. Post: Goes out on time. Marked on time. 2. Interest: They stop for a second. Marked held. 3. Visit: They open the site. Marked opened. 4. Enquiry: Nothing carries them here. Marked never arrives.
Path, read down The post is not the break. The post gets blamed for a break further down the path.
Quiet reads as closed. You were busy. That is not what a stranger sees. Two columns. What you meant: You were full. The diary was busy. Nothing had changed. You would post later. What they read: Maybe closed. Last post was months ago. Maybe not taking patients. Maybe gone altogether.
Comparison Quiet reads as closed. They scroll to the practice that posted this week.
The site is admired. Then nothing. They find you. They read the site. Then there is no next step. A 3-step path. 1. Find: Search leads them to you. Marked works. 2. Read: The page says the right things. Marked works. 3. Next step: There is none. The path ends here. Marked nothing to tap.
Path The site is admired. Then nothing. The patient returns to search and picks someone else.
They try to book on the phone. A phone showing yourpractice.co.uk, a
Device They try to book on the phone. The patient gives up mid-action.
It begins well. Then it fades. Search, listing, site. Then the trail stops carrying them. A 4-step path. 1. Search: They look for a practice. Marked works. 2. Listing: They find yours. Marked works. 3. Website: They read it. Marked works. 4. Enquiry: No one continues the journey.
Path, read down It begins well. Then it fades. The trail disappears before an enquiry exists.
The wait nobody owns. A timeline. 18:00: Enquiry arrives. You are in the chair. Overnight: It sits on voicemail. The queue has no owner until morning. 09:00: You call back. They already booked elsewhere. Consequence: The first reply waited for someone authorised to respond. A LegosTech graphic.
Timeline The wait nobody owns. The first reply waited for someone authorised to respond.
The reply waits for you. A phone showing yourpractice.co.uk, a
Device The reply waits for you. The first reply waited for your licence, not for the patient.
Nobody was assigned. Every one of them arrived. No name on any of them. An illustrated shared inbox holding 5 items: new enquiry, appointment request, follow-up question, benefits question and cancellation notice. Every row is marked unassigned. Consequence: The leads went cold politely.
Queue Nobody was assigned. The leads went cold politely.
The enquiry goes cold politely. Here is how we inspect it. An inspection sheet. 1. Received: Who receives the enquiry? 2. Reviewed: Who reads it, and when? 3. Assigned: Whose name is on it? 4. Responded: Who answers, and how fast? 5. Booked: Who confirms it happened?
Inspection The enquiry goes cold politely. Here is how we inspect it. Diagnosis and method in one map.
We time the first reply, not the intention. An inspection sheet. 1. Enquiry: Where does it arrive? 2. Queue: Where does it wait? 3. Response: When does it get answered? 4. Follow-up: Does anyone follow up? 5. Booking: Does it become a booking? The step we inspect is Response.
Inspection We time the first reply, not the intention. The wait gets measured, then it gets owned.
We walk the booking as a patient would. An inspection sheet. 1. Visit: Where do they arrive? 2. Understand: Do they know what you offer? 3. Act: Can they see the next action? 4. Select: Can they complete the choice? 5. Confirm: Does it visibly complete? The step we inspect is Confirm.
Inspection We walk the booking as a patient would. Friction gets found where the patient meets it.
We open your listing like a stranger. An inspection sheet. 1. Search: What appears beside you? 2. Listing: What does the stranger see first? 3. Website: Does it continue the promise? 4. Booking: Can they act without friction? The step we inspect is Listing.
Inspection We open your listing like a stranger. What the stranger sees beside you gets inspected first.

Case studies

How we'll report on client work

This is the exact structure every LegosTech case study will follow. We're publishing the framework before we have entries in it so you know what we will claim and what we will not.

Template · first entries publish as engagements complete
Challenge
What was actually wrong when we started, in the practice's own terms, not a marketing framing of it.
Approach
The strategy we chose and, more usefully, why we chose it over the obvious alternative.
What we built
The specific assets and systems delivered, with real examples shown.
Outcome
What changed. Where we have measured numbers and permission to publish them, we publish them. Where we don't, we describe the qualitative change honestly and say that it's qualitative. We do not estimate, model or round up results.
Assets
The work itself, so you can judge it rather than take our word for it.

If you're evaluating us before there are case studies here: that's a fair concern and you should weigh it. What we offer instead is the free audit. It is a working sample of how we think about a practice, at no cost and no obligation.

See this standard applied to your own practice.

The free audit shows you where your presence stands today and what we'd do first. It's the fastest way to judge whether we're any good.

Get your free practice audit